Vision, mission & values
Our vision, mission and values are core to our business and behind everything we do.
Our vision
Our vision is to be a global leader of integrated drive transmission solutions. We aim to be the trusted partner of choice, delivering excellence in innovation, reliability, and customer satisfaction, driving forward the future of power transmission technology.
Our mission
Our mission is to provide innovative and high-quality power transmission solutions, tailored to meet the diverse needs of our customers across various sectors.
Our values
Everything we do has innovation, expertise, integrity and passion at its core.
Our values
Innovation
We embrace creativity and continuous improvement in all that we do – from our processes to our products - to deliver innovative solutions that propel our clients forward.
Expertise
We leverage product expertise, extensive experience and an intricate understanding of our customers’ needs to deliver the highest quality solutions.
Integrity
We are fair, ethical, accountable and unwavering in our commitment to quality. This helps us to cultivate trusted relationships and ensures excellence in every facet of our operations.
Passion
Driven by ambition and enthusiasm, we strive to make a meaningful impact for our customers, industry, environment and employees alike.
Latest news & insights
Keep up to date with the latest news, views and announcements from the Lancereal team.
Blog
GSE recap: Electrification is gaining momentum in ground handling and aviat...
7 October 2026Our Sales Manager, Matt Hanson, headed over to Lisbon to attend the GSE Expo Europe to get a gauge on the growth in electrification as well as network with leading GSE/airport equipment suppliers under one roof.
Blog
Systems integration: our contribution to the manufacturing community
22 September 2026For almost 40 years we have been a trusted and leading powertrain products provider and systems integrator for industrial and mobile equipment.
Blog
Powering the path to decarbonised shipping with bespoke drive solution
14 September 2026To achieve net zero by 2050, as recommended by the International Maritime Organisation (IMO) and supported by the UK Department for Transport, decarbonising the maritime industry is vital.
Blog
Why Mechanical Indexing Still Drives Modern Manufacturing
10 August 2026In an era dominated by Industry 4.
News
Hillhead recap: Electrification is just the tip of the iceberg in an evolvi...
13 July 2026Hillhead is the UKs largest exhibition of quarrying, construction and recycling equipment and this year hosted a record 627 exhibitors, of which Lancereal was pleased to be a part of, and welcomed thousands of industry professionals.
Blog
Driven by motion: How centrifugal brakes are critical when people and goods...
23 June 2026What is a centrifugal brake? Centrifugal brakes provide automatic, speed-dependent deceleration without requiring external power.
Blog
Features and advantages of the Curtis F-series controllers
4 June 2026To support this, Curtis has developed and brought to market its F-series of controllers which represent a significant evolution of its widely used and proven over time E-series.
Blog
The Future of Batteries in Material Handling and Industrial Vehicles
27 April 2026Lead-Acid Batteries Lead-acid batteries have been a dependable choice for decades.
Blog
How we lead the charge on successful systems integration
24 March 2026If you’re new to working with a systems integrator, let us take you through how we work with engineers to deliver successful R&D, electrification and new technology projects.
